Michigan Licensed Beverage Assn

Advertising Info

Editorial Calendar

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DESCRIPTION:
The Michigan Beverage Journal is a 8 1/4" by 10 7/8" monthly magazine serving Michigan's beverage industry. The magazine is printed on 80 lb. glossy (front) and 50 lb. opaque stock (rear) and averages 100 pages in length. Editorial content includes feature stories (see editorial schedule), industry news, Association news, beer-wine-nonalcohol drinks directories, monthly liquor price list, new product releases, MLCC violations and regular columns from industry experts. The magazine is mailed to paid subscribers, key industry personnel, bar/restaurant/package-store owners and MLBA members.

CIRCULATION:
The Beverage Journal has a monthly press run of 4,200. It is owned and published by the Michigan Licensed Beverage Association. Copies are distributed to owners/managers of bars, taverns, restaurants, clubs, hotels, beverage retailers, party stores, chain stores, supermarkets, wholesalers and manufacturers. A sworn audit statement is available upon request.

Classified: $25 per column inch monthly.

Price List Spot Ads: Spot advertising permitted in the price listing section. Ads may be placed within the list adjacent to a specific product listing. Columns are 2 ½ inches wide.

For a complete rate sheet and editorial calendar, please contact The Beverage Journal at editor@mlba.org.

Full-Page, Full-Color advertisement specs

Trim Size: 8.25" x 10.875"
Bleed (full page): 8.5" x 11.125"
Bleed (spread): 17" x 11.125"

Supply spreads as single pages. 1/8" trimmed from all trim sides; 1/8" spine grind-off.
Keep live matter 1/4" from trim and 3/8" from gutter.

Black & white, non-bleed advertisement specs

Materials
High-resolution Adobe PDF files are preferred.

Materials neccessary for quality offset printing can be submitted as Film or Electronically. Native application files preferred if further manipulation is required. Additional charges may be incurred for files that require digital manipulation. There will be an additional charge to convert to film. All artwork should be saved as TIFF or EPS with a minimum resolution of 300 dpi. Color artwork should be in CMYK mode.

With the new addition of glossy paper, there will be an additional cost of $200 for all black and white ads placed within the first sixteen pages.

INSERTS
Quantity 4,200. Charged at b/w rates plus binding charge.

Ship to:
Cadmus Communications
3575 Hempland Road
Lancaster, PA 17601
1-800-724-4400

FOR MORE INFO:

Michigan Office
The Beverage Journal
920 North Fairview Avenue
Lansing, MI 48912
(800) 292-2896 FAX (517) 374-1165
e-mail:editor@mlba.org

National Office
The Beverage Network
116 John Street, 21st Floor
New York, NY 10038
(212) 571-3232

ISSUE AD DEADLINE

January December 10

February January 10

March February 10

April March 10

May April 10

June May 10

July June 10

August July 10

September August 10

October September 10

November October 10

December November 10

© Michigan Licensed Beverage Association
920 North Fairview -- Lansing, MI 48912
Mailing Address: P.O. Box 4067 -- East Lansing, MI 48826-4067

Phone: 877-292-2896 or 517-374-9612 or 9611
Fax: 517-374-1165

e-mail: info@mlba.org